Ciência ID: A610-66A9-C607

Brief CV: José António Fonseca Figueiredo has a PhD degree in Management, area of knowledge of Marketing and Strategy, from the School of Economics and Management of Universidade do Minho (Portugal), MBA from Universidade Católica Portuguesa, and a degree in Management from ISCTE (Lisbon). He is coordinator of the Marketing Management degree in School of Management and Technology, Politechnic Institute of Santarém. He is author of numerous articles in scientific journals, books and other publications. He has participated as a member of the Jury of academic degree appraisal. He supervised several master’s thesis. He is a reviser of international scientific journals.

Research Interests: actually, he is dedicated to the following areas of knowledge: marketing, consumer behaviour, tourism, advertising. In the past, he dedicated to the areas of knowledge of marketing, technological innovation and health services.

Latest Publications:

Lopez-Pastor, Marcial, Garcia-Madariaga, Jesus, Sanchez, Joaquin, Figueiredo, J.  (2020). “Demand impact for prices ending with 9 and 0 in online and offline consumer goods retail trade chanells”, International Review of Management and Marketing, Vol. 10, Nº 6, pp. 58 – 78.

Blasco, Maria Francisca, Recuero, Nuria, Figueiredo, José (2020). “Determinants of Residents’ Word-of-Mouth Behaviour and Support for Tourism”, Administrative Sciences, vol.10, n. 3, p.51. DOI: 10.3390/admsci10030051

Figueiredo, José, Eiriz, Vasco (2020). “Fragrances’ luxury brand extension: consumer behaviour and influences”, EuroMed Journal of Business, DOI: 10.1108/emjb-04-2020-0038.

Figueiredo, José (2020). “Sem casas, sem carros, sem lojas- Modelos de negócio no séc.XXI”, Actual Editora, Lisboa.

Recuero, Nuria, Punzón, Jonathan Gómez, Blasco, Maria Francisca, Figueiredo, José (2019). “Perceived relationship investment as a driver of loyalty. The case of Conimbriga Monographic Museum”, Journal of Destination Marketing & Management, march, issue 11, p. 23-31. DOI: 10.1016/j.jdmm.2018.11.001.

Figueiredo, José (2016). “Evaluation of Extensions of Luxury Brands: The Case of Fragrances in Portugal”, XXVI Jornadas Luso-Espanholas de Gestão Científica, Instituto Politécnico de Castelo Branco.

Figueiredo, José (2016). “Evaluation of Brand Extensions: The Case of Fragrances”, XVIII Seminário Luso-Español de Economia Empresarial, Universidad de Salamanca.

Figueiredo, José (2014). “12 Regras da Comunicação”, Escolar Editora, Lisboa.