MARIA CUNHA

MARIA ZULMIRA BESSA AMORIM NASCIMENTO CUNHA

Email: zulmira.cunha@ua.pt

Ciência ID: 6B1F-FDC1-4A02

Brief CV: Maria Nascimento Cunha is a post-doctorate in Online Consumer Behavior, phD in Business Sciences – Marketing, Master in Communication Sciences and graduated in Advertising Engineering from Fernando Pessoa University. He is An Adjunct Professor at IADE and Guest Professor at the University of Aveiro. She was manager of brands such as NIKE and ESCADA internationally. It has the publication of several books and scientific articles. She is a reviewer of several international SCOPUS scientific journals.

Research Interests: Has dedicated the last decade to the investigation of Consumer Behavior.

Latest Publications:

Hagen, Jan; Cunha, M.N. (2019). The History of Investing in Football and Factors Affecting Stock Price of Listed Football Clubs. International Journal of Financial Management 9 (4) 2019, 31-41 http://publishingindia.com/ijfm/

Cunha, M. N. (2019). Organizational level antecedents of value co-destruction in hospitality industry: An investigation of the moderating role of employee attribution. African Journal of Hospitality, Tourism and Leisure

Cunha, M. N. (2019). The tourism journey, from inspiration to post-travel phase, and the mobile technologies. African Journal of Hospitality, Tourism and Leisure

Magano, J. & Cunha, M. N. (2019). Mobile Apps and Travel Apps on the tourism journey. African Journal of Hospitality, Tourism and Leisure

Cunha, M. N. (2019) An investigative study of customer experience on customized customer contact services in Oporto Hotels. African Journal of Hospitality, Tourism and Leisure

Cunha, M.N.; Magano, J.M.A. (2019). Un análisis de los perfiles de los usuarios de redes sociales de marcas de moda de lujo. Revista Espacios, Vol 40, pp 8 – 23.

Cunha, M.N.; Magano, J.M.A. (2020). Digital marketing impact on tourism in Portugal: a quantitative study. African Journal of Hospitality, Tourism and Leisure

Cunha, M.N.; Chuchu, T.; Maziriri, E. T. (2020). Threats, Challenges, and Opportunities for Open Universities and Massive Online Open Courses in the Digital Revolution. Journal of Emerging Technologies in Learning (iJET). https://online-journals.org/index.php/i-jet/article/view/13435

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