The Young Creators Billboard Project, part of the \u2018365 Algarve\u2019 programme, is the result of a partnership between P28, Cultural Association, CIAC and the Municipality of Faro. This project, planned in three phases, with unveilings of new billboards in specific venues in the Algarve, began in October 2016 and continues until June, 2017.<\/p>\n\n\n\n
The project\u2019s manager and promoter is artist and researcher Sandro Resende. At CIAC, this project is coordinated by Mirian Tavares and Pedro Cabral Santo. The aim of \u2018Young Creators Billboard\u2019 is to play a dynamic role in adopting an unconventional format in contemporary public art, revealed through artistic expressions by young people and emerging artists in the Algarve region, who are yet to gain recognition in the nation\u2019s art scene, with site-specific works of art, created especially for a particular venue. This conceptual solution comprises an aesthetic necessity, guided by the medium used (in this case an advertising billboard) on which the artworks appear.<\/p>\n\n\n\n
The aim is to reuse a type of medium, all too ubiquitous in the urban landscape, reclaiming what is its recognised effectiveness at communication for the purposes of art. The idea underlying this general programme has pragmatic origins: to involve unavoidable spaces in the current paradigm of the social and urban fabric so as to bring art to everyday life, by making use of advertising and information media, transition spaces and commercial artistic programming means\/vehicles.<\/p>\n\n\n\n
Beyond aesthetic enjoyment, occupying spaces usually associated with other purposes and traditionally unrelated to art will allow fairer access to art, capitalising on the availability of ordinary citizens, meeting them head-on and \u201cforcing\u201d them to access proposals of contemporary art. By internalizing the previous premises and equating the appropriation of billboards in the Algarve\u2019s hubs, the project once again accentuates its democratic nature, making available, in public, outdoor spaces, something almost always confined to exhibition and museum environments.<\/p>\n\n\n\n
With this aesthetic (but also pragmatic) stance, we believe that we can achieve an ideal, characterised by the massification of access to art, in a true manifestation of the concept of public art, in which it spontaneously comes into contact with the viewer. \u2018Young Creators Billboard\u2019 enables an easier, faster and more effective distribution of art to all audiences.<\/p>\n","protected":false},"excerpt":{"rendered":"
The Young Creators Billboard Project, part of the \u2018365 Algarve\u2019 programme, is<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","inline_featured_image":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[63],"tags":[77,115],"class_list":["post-2686","post","type-post","status-publish","format-standard","hentry","category-projects","tag-closed","tag-national-project"],"yoast_head":"\n