HUMANITAS: NEW VOLUME
PRESENTATION OF THE BOOK “AUDIOVISUAL COMMUNICATION: THE LOVE TRAIN” TAKES PLACE ON FEBRUARY 11TH AT FNAC FARO
Comunicação audiovisual: o comboio do amor [Audiovisual communication: the love train], the most recent publication by Bruno Mendes da Silva, CIAC’s vice-coordinator, which is part of the Humanitas Collection, will be presented on February 11th, 2022, at 6:30pm, at FNAC Faro, Fórum Algarve.
Through the analysis of some specific moments in the history of cinema, this work explores the most relevant concepts of audiovisual language. Bruno Mendes da Silva and Mirian Tavares, CIAC coordinator, will be in charge of presenting Audiovisual Communication: the Train of Love.
Available at Grácio Editor’s online bookstore and aimed primarily at higher education students in the areas of Communication, Culture and Arts, Audiovisual Communication: the Train of Love brings together a glossary of audiovisual grammatical elements that are essential to understanding film discourse. The predominance of audiovisual language in contemporary communication is unavoidable and, therefore, its conceptual, aesthetic, formal and technical mastery becomes imperative.
Television, video games, Youtube contents, online metaverses, or virtual reality, have in common a morphological and syntactic base that was born and grew up with cinema. In this work, we try to account for this birth and the cementation of a language that quickly became universal. For this, we resort to a metaphor: the love train, that invention that preceded cinema, but is equally fast in winning fans and is so present on the big screen. In fact, the passengers on the train anticipated the experience of seeing moving images that cinema brought by looking out the window. The mutual influence between cinema and train, two machines with the essence of the idea of movement, accompanies the reader throughout the book, on a journey through the history of cinema to study audiovisual language.
The Humanitas Collection, currently directed by Mirian Tavares and Susana Costa, is an essay collection that disseminates the results of research produced at CIAC. It aims to offer, through the published works, a contribution to the scientific field of the Humanities.