Communication and Digital Media

Presentation: The Master in Communication and Digital Media (MCMD) aims to develop skills in the field of production of content for digital media, focusing specifically on the sectors of informative media, entertainment, advertising and scientific and cultural dissemination. In a media context marked by reconfiguration and expansion, this course seeks to combine a theoretical, critical and creative basis, grounded in communication sciences and focused on media literacy, to a strong practical component, based on the learning and exploration of techniques and technologies addressed in the various curricular units.

The central objectives of the MCMD course are: training professionals prepared to face the challenges and opportunities of the current media markets; and promoting the development of quality informative, commercial, and technological entertainment products. 


  • Ability to analyze and reflect on the impact of technological innovations on communication and culture
  • Development of knowledge in the field of emerging technologies applied to media production
  • Ability to apply techniques and tools of digital communication in information, e-commerce, games, mobile applications, social networks, animation, interactive audio-visual, virtual and augmented reality, data visualization and interactive storytelling
  • Training for exercising functions in the area of communication, specifically in the production of informative, entertaining, and commercial content for different communication platforms
  • Aptitude for promoting good practices and developing media literacy in a digital context
  • Capacity to theorize innovative practices and applied innovation
  • Integration in scientific activities of research units such as the Research Center for Arts and Communication


Creation Processes

The Master in Creation Processes, a first in the country, aims to promote the humanistic, cultural and artistic training of students through the knowledge of theoretical, analytical and critical tools leading to an understanding of artistic, literary and cultural practices from the point of view of the genesis of artistic works and the study of creation processes.

This training aims to create and increase research in various cross-cutting fields of the Arts and Humanities, from the visual arts to the scenic and performance arts, including literature, cinema, photography, drawing, sculpture, digital arts, among others.

Creation is understood as a network under construction, constituting dynamic systems of meaning, the complexity of which stems from both the general nature of the systems and the specificities of artistic, literary, cultural and media objects, understanding the media universe as a support and tool for creation and dissemination of creation processes involving exchanges, transmissions, translations and appropriations. The diversity of materials, means and procedures, on the one hand, and, on the other, the development of new approaches and methodologies for studying creation processes, are undoubtedly the hallmark and growth of this field of study, which is rising in contemporary times and emerging from the transformations of creative experiences in different eras.

This cycle of studies is therefore designed to create a network of competent and innovative researchers and professionals, capable of dealing with the societal challenges of Art, through which knowledge is produced about the creative gesture and the processes of artistic creation in its phases of creation and cultural production.


  • To provide researchers with methodological tools for understanding, interpreting and evaluating creative processes, making it possible to understand the complexity of the area that comes from the general nature of systems and the specificities of artistic, literary, cultural and media objects.
  • To think about creation in a general way through the singularities of each process and its interconnections.
  • To understand the universe of the media as a support and tool for creating and disseminating creation processes.
  • Encourage artists to immerse themselves in the world of research into creation processes


Cinema and Digital Culture

Presentation: The Master’s in Cinema and Digital Culture was considered by the Higher Education Assessment and Accreditation Agency to be a relevant and original program. In a context of profound technological innovations that are changing the way Cinema and Audiovisual are viewed, the Master’s provides both reflection on this change and its multiple articulations, as well as the indispensable tools for the realization of works, cinematographic or hybrid, with visibility and application in various domains. Combining thought and action, it draws on the experience of professionals whose experiences both relate to research and extend to creative work.

The stable teaching staff is highly qualified. All the lecturers have a PhD and are the authors of several publications and responsible for scientific research projects, namely within the scope of the Arts and Communication Research Center (CIAC), classified as Very Good by the FCT, as well as professional or artistic activities of interest to the cycle of studies.

In addition to national and regional partnerships, such as some of the most prestigious film and performing arts festivals, it is worth highlighting the internationalization component, which includes membership of the European Network for Cinema and Media Studies (NECS) and the Besides the Screen research network, together with King’s College and the Universities of Vitória and São Paulo in Brazil.

The Master’s degree, which develops high-level skills in order to respond to an increasingly complex and sophisticated market, is structured in four semesters with a total of 120 ECTS. The first two semesters have 10 curricular units, while the remaining semesters are mainly aimed at preparing and carrying out a dissertation or project.

This 2nd cycle of studies takes place in a context of interaction with the outside world, with the participation of filmmakers, multimedia artists, curators and other specialists in different areas of digital sound and image, as well as companies and entities associated with the sector.


Journalism in Multiplatform Environments

Description: The master’s degree in Journalism in Multiplatform Environments seeks to respond to the profound changes taking place in the media in particular and in audiences in general. It has an innovative matrix, in line with the 1st cycle in Communication Sciences.

This 2nd cycle in JOURNALISM is part of an effort to accompany the major changes that technologies of different kinds are introducing into society in general and into journalistic companies in particular.

It is also in line with the national commitment to incorporating and energizing the country to prepare highly qualified staff in digital technologies. Within this framework, the national and European directives of “INCoDe.2030” and the “Digital Single Market” have been taken into account.

This is a cycle that, through specialized technical and scientific skills, responds to the social, economic and cultural development of the information and knowledge society, based on the differentiated networks that technological platforms are providing.

This 2nd cycle of Communication Sciences is structured in three semesters, with a total of 90 ECTS.

The first two semesters have three and five curricular units, respectively in the 1st and 2nd, with the third being entirely dedicated to a final assessment work: dissertation, or internship report, or project.

In all units, the combination of various digital communication technologies is an indispensable requirement for the quality of the training and research process. Multiplatformism, based on technological multiplexing and interactivity, is a central axis of this 2nd cycle of Multiplatform Journalism.


Information, Communication and Multimedia Technologies

Description: The master’s degree in Information, Communication and Multimedia Technologies runs on a blended learning basis in after-work hours and is divided into four branches covering complementary but distinct areas, which means that students must choose a branch when they register. It is strongly geared towards the qualification of professional activity, aiming to provide theoretical and practical knowledge, with a strong emphasis on know-how, and does not have a dissertation but only project work. It is especially aimed at students who want to improve their professional qualifications as well as pursuing an academic career.

The profile of the students varies depending on the branch selected, ranging from those with degrees in communication and multimedia to those with degrees in computer science or telecommunications.

The overarching theme of the master’s degree is next-generation networks (fiber optics, WiFi, mobile networks and the Internet of Things), covering, depending on the branch, the production of digital content (multimedia and audiovisual), the creation of advanced IT services (mobile and cloud computing), the management, monitoring and use of next-generation telecommunications networks including sensor networks, and the protection of security and privacy.

This type of master’s degree requires access to laboratories and places where content, products and services can be developed and tested. Partnerships and protocols have been established with the Porto Digital Association, which manages Porto’s fibre optic and WiFi network, the Porto Metropolitan Area, OPOLAB (a co-working and 3D printing space), Alcatel-Lucent Canada, and the Northern Regional Health Administration, in order to ensure that students can develop their project work in real contexts and operationalize digital content and services on new generation infrastructures and networks. The protocol signed in 2013 with OPOLAB allows students interested in this area to carry out their first entrepreneurial experiences in co-working and pre-incubation spaces.


Esta publicação também está disponível em: Portuguese (Portugal)