Postgraduate degree in Communication and Management of Science
Presentation: This degree aims to provide students with skills in structuring / managing communication of scientific content and valuing scientific culture.
The relationship between the University and its contexts, transfer activities, the societal impact of Science and the need for careful Information Management require communicative specificities that will be analysed in this course.
In the era of post-truth and the evident simplification of information and communication, communicating science covers a range of situations ranging from the transmission of knowledge from scientific research, peer circulation, mass communication and unrestrained use of social networks, for example, which may omit the distinction between belief and science, unsubstantiated opinion and proven facts.
Science Management – as acquisition of mechanisms for the administration of resources, processes and measures – in a rational and appropriate way, demands reflection to create conditions for innovation, production, and transmission/transfer of knowledge.
These are the aspects that justify the demand for this postgraduate degree, which aims to contribute to training specialists in the field, capable of managing communication processes, reflecting on scientific culture in society, and appropriately communicating science not only among peers (scientific publications), but, above all, in contexts that support different audiences.
Part of the target students for this degree take fellowship positions in projects and research centres of the university; their experience will be an asset, as they can work on their respective fields in the project that is developed in the second part of the course. If that is not the case, concrete case studies will be proposed for the elaboration of the project.
The postgraduate program is associated with the Research Center for Arts and Communication and aims to facilitate interaction amongst UAlg R&D centres regarding communication and science management.
Postgraduate Program in Literary Tourism (eLearning)
Course Objectives:
- Provide basic notions associated with the connection between tourism and literature.
- Critically interpret and reflect on the concept of literary tourism, discussing how it can be integrated with various types of surrounding territories, particularly imaginary ones.
- Reflect on strategies aimed at exploring both the existing resources and the endogenous potential of the identity territories that host them, especially in the context of literary production.
- Develop theoretical and technological skills in the field of local development driven by cultural tourism in general, and literary tourism in particular.
- Engage with successful experiences in the field of literary tourism and promote critical evaluations.
- Deepen knowledge of techniques and tools in literary tourism, particularly those related to the creation of literary itineraries, the design and development of events, and the musealization of literary heritage sites.
- Foster innovation and entrepreneurship in the domain of literary tourism.
Target Audience:
The course is open to:
- Holders of a bachelor’s degree or its legal equivalent in any field of knowledge, obtained from Portuguese or foreign Higher Education Institutions.
- Individuals with relevant professional experience who wish to develop knowledge and skills in literary tourism.
Career Opportunities:
- Local authorities, particularly in cultural domains, such as cultural promotion departments, libraries, and tourism offices.
- Strategic and operational management organizations for tourist destinations.
- Tourist animation companies.
- Promotion of other entrepreneurial projects in the field of cultural and creative industries.
- Research in tourism and literary fields.
Esta publicação também está disponível em: Portuguese (Portugal)
