Maria Zulmira Bessa Amorim Nascimento Cunha

maria.cunha@iseclisboa.pt

https://www.cienciavitae.pt/6B1F-FDC1-4A02

https://orcid.org/0000-0002-1291-231X

Maria Nascimento Cunha has a post-doctorate in Online Consumer Behavior, a PhD in Business Sciences – Marketing, a Master’s degree in Communication Sciences and a degree in Advertising Engineering from the Fernando Pessoa University. She is an Adjunct Professor at the Instituto Superior de Educação e Ciências (ISEC Lisbon – Portugal) and a Visiting Professor at ISEP – Instituto Superior de Engenharia do Porto. She has managed international brands such as NIKE and ESCADA. She has published several books and scientific articles. She is a reviewer for several international SCOPUS scientific journals.

Research Interests

She has dedicated the last decade to researching Consumer Behavior.

Latest Publications

[2023] Cunha, M. N., & Ladeiro, G. (2023). The effectiveness of the triage system in emergency services: A qualitative study. International Journal of Latest Research in Humanities and Social Science (IJLRHSS), 6(8), 210-232.

[2023] Oliveira, I., Figueiredo, J., Cardoso, A., & Cunha, M. (2023). Empirical evidence of the parent company’s influence on spin-off: from creation to performance. Int Rev Econ, 70, 379-394. https://doi.org/10.1007/s12232-023-00423-w

[2022] Cunha, M. N. (2022). Active learning students – A State of the Art about STEM Education. Current Research in Language, Literature and Education. Book Publisher International.

[2022] Cunha, M. N. (2022). Inteligência de Marketing e Customer Relationship Management – Um estudo quantitativo. Marketing: Discussões contemporâneas. Editora IOLE.

[2021] Chuchu, T., Nascimento Cunha, M., & Maziriri, E. T. (2021). An empirical investigation into organizational level antecedents of value co-destruction in Lisbon, Portugal: A hospitality sector case. International Journal of Research in Business and Social Science (2147- 4478), 10(6), 83–92. https://doi.org/10.20525/ijrbs.v10i6.1326

[2020] Cunha, M. N., & Magano, J. M. A. (2020). Digital marketing impact on tourism in Portugal: a quantitative study. African Journal of Hospitality, Tourism and Leisure.

[2020] Nascimento Cunha, M., Chuchu, T., & Maziriri, E. T. (2020). Threats, challenges, and opportunities for open universities and massive online open courses in The Digital Revolution. International Journal of Emerging Technologies in Learning (iJET), 15(12), 191–204. https://doi.org/10.3991/ijet.v15i12.13435